Why major brands are heading to crowdfunding sites for product development insights — MashTalk

Indiegogo's CEO talks us through the direct-to-consumer approach.
By Pete Pachal  on 
Why major brands are heading to crowdfunding sites for product development insights — MashTalk
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Ten years ago, Indiegogo launched the modern era of crowdfunding by creating a place where anyone could pitch their idea, product, or creative endeavor to the entire world, asking for the funds to make it reality. Today there are no shortage of crowdfunding sites, and even though Indiegogo isn’t as large as rival Kickstarter, it’s still tremendously influential, offering entrepreneurs not just a funding platform, but also support beyond their campaigns, with tools to ease the transition from concept to launch.

Indiegogo has always had a more worldwide audience than its peers, and now current CEO David Mandelbrot wants to take things further with more outreach to inventors in China as he leads the venture-funded company to profitability. Mandelbrot joined Mashable’s MashTalk podcast to talk about how crowdfunding has evolved since in the past decade, how the company approaches quality control, and what he thinks of Indiegogo’s “anything goes” reputation.

Follow @MashTalk on Twitter.

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Pete Pachal

Pete Pachal was Mashable’s Tech Editor and had been at the company from 2011 to 2019. He covered the technology industry, from self-driving cars to self-destructing smartphones.Pete has covered consumer technology in print and online for more than a decade. Originally from Edmonton, Canada, Pete first uploaded himself into technology journalism at Sound & Vision magazine in 1999. Pete also served as Technology Editor at Syfy, creating the channel's technology site, DVICE (now Blastr), out of some rusty HTML code and a decompiled coat hanger. He then moved on to PCMag, where he served as the site's News Director.Pete has been featured on Fox News, the Today Show, Bloomberg, CNN, CNBC and CBC.Pete holds degrees in journalism from the University of King's College in Halifax and engineering from the University of Alberta in Edmonton. His favorite Doctor Who monsters are the Cybermen.


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